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Retail & Ecommerce Articles | eMarketer Trending Advertising & Marketing Artificial Intelligence Retail & Ecommerce Demographics Email Marketing Technology Media Buying Mobile Social Media Video Industries Automotive B2B Consumer Electronics CPG Financial Services Healthcare & Pharma Media & Entertainment Politics & Campaigns Real Estate Restaurants & Dining Small Business (SMB) Sports Technology Telecom Travel eMarketer Podcasts eMarketer Roundups eMarketer Videos eMarketer Webinars Retail & Ecommerce eMarketer Podcast Retail & Ecommerce How to Make People Feel Comfortable Returning to Stores Jun 15 eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront. Social Media Retail & Ecommerce What Pay-for-Outcome Models Mean for Affiliate and Influencer Marketing | Sponsored Content Jun 12 Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey. Retail & Ecommerce Sports Media & Entertainment Retail Comfort Levels with Digital Buying and Physical Retail Have Changed in Canada Jun 10 Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come. Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020. eMarketer Podcast Retail & Ecommerce Mobile Advertising & Marketing Shifting Consumer Behavior in the Era of 'It Depends!' Jun 8 eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps? Retail & Ecommerce Q&A: How 1-800-Flowers Has Shifted Its Business to Meet Consumer Needs amid Pandemic Jun 8 The pandemic and ensuing shutdown has forced many businesses to pivot their strategies and consumer offerings. We recently spoke with Amit Shah, CMO of 1-800-Flowers, about how the company has adapted—and continues to adapt—during the pandemic and how it navigated Mother's Day amid social distancing. eMarketer Podcast Video Retail & Ecommerce Retail The Weekly Listen: Reopening Retail, Zynn Pays You to Watch Videos and Good Deeds During COVID-19 Jun 5 eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more. Media Buying Video Retail & Ecommerce Key Digital Trends for a COVID-19 World: What to Know Now Jun 3 Attend our webinar, exclusive for eMarketer PRO clients, on how the coronavirus continues shaking up businesses and consumer trends Retail & Ecommerce Demographics Mobile Retail China’s Digital Retail Shift Has Accelerated in the Past Few Months Jun 2 The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration. Retail & Ecommerce Retail Apparel Sales Take a Hit as Consumers Pull Back Spending on Clothes Jun 1 Clothing and apparel retailers will see steep declines in 2020 as spending on discretionary items comes to a near halt amid the ongoing pandemic. We forecast a drop of nearly 22% in 2020 for total sales of apparel and accessories, which equates to a year-over-year loss of over $100 billion. eMarketer Podcast Retail & Ecommerce Will Facebook Shops Be the New Digital Mall? May 26 Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end. Retail & Ecommerce Media Buying Advertising & Marketing How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic Jun 12 As the coronavirus pandemic leaves many fearing for their health and jobs, consumers are shifting their time and money toward things with immediate utility in daily life. But they're not entirely closed off to companies with products that don't fall under that category — brands can still prove their value during the crisis by providing help to others. Retail & Ecommerce Social Media Mobile Retail In China, Social Commerce Makes Up 11.6% of Retail Ecommerce Sales Jun 11 Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates. Retail & Ecommerce Demographics We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors Jun 9 In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. Retail & Ecommerce Travel US, UK Travel Sales Won't Recover Until 2022 Jun 8 As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and UK, two of the hardest hit countries. The situation is exacerbated by a halt in business traveling and cruise ships worldwide. Retail & Ecommerce Retail US Retail Sales to Drop More than 10% in 2020 Jun 7 The US retail sector could take years to recover from the impact of the coronavirus, and the hit could be worse than that of the Great Recession. According to eMarketer’s latest forecast on US retail sales (which includes auto and fuel), total retail sales will drop by 10.5% this year, steeper than the 8.2% drop in 2009. Ecommerce is the only bright spot, jumping 18.0% this year, as Americans rely on Amazon and other online retailers for necessities. Retail & Ecommerce Retail UK Social Buyer Audience Will Grow to 10 Million This Year Jun 4 The number of social buyers in the UK will rise to 10.0 million in 2020, a 13.3% increase from 2019, according to eMarketer estimates. Retail & Ecommerce Retail Restaurants & Dining US Credit Card Use Is on the Rise, While Debit Dips During the Pandemic Jun 2 As social distancing practices continue in the US, consumers are increasingly using their credit cards for restaurants and groceries. In Bankrate polling conducted by YouGov, 51% of respondents said they used a credit card for restaurant takeout in April, vs. 30% who said the same in December 2019. eMarketer Podcast Retail & Ecommerce Retail Amazon Is About to Hit the Gas Jun 1 eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends. Retail & Ecommerce Advertising & Marketing JustF...